Data brokers collect, analyze, and sell structured data sets containing information about individuals and organizations. They gather public information including names, ages, gender, job titles, and contact details, which businesses use for sales leads, targeted advertising, and fraud detection.

Major Data Broker Companies and Their Specialties:

Experian specializes in credit monitoring and reporting, providing financial data and credit scores to lenders, landlords, and employers.

Equifax delivers credit reporting services, having processed over 3 billion consumer credit files for U.S. lenders. They offer credit monitoring tools and data-based marketing services.

Epsilon uses PeopleCloud technology to analyze consumer behavior, creating detailed profiles based on demographics, purchases, and online activities.

Acxiom provides consumer insights and predictive analytics, partnering with major brands like Spotify and Meta to deliver targeted marketing solutions.

CoreLogic focuses on property data, business intelligence, and analytics for insurance, mortgage lending, and real estate industries.

TransUnion builds credit reports and offers identity protection services while helping businesses develop marketing audiences and detect fraud.

Oracle specializes in AI-driven cloud applications, offering customer data platforms with 50 prebuilt attributes and numerous AI models.

LexisNexis delivers data analytics for insurance, healthcare, and financial services, with tools for consumer data management and standardization.

Aristotle maintains databases of over 235 million voters and 190 million donors, serving political campaigns and advocacy initiatives.

LiveRamp operates the Data Marketplace platform, connecting siloed marketing data while maintaining ethical data use standards.

Data Broker Key Functions:

• Collect and organize personal information from public sources
• Create comprehensive consumer profiles
• Sell structured data to businesses
• Provide analytics and insights
• Support targeted marketing campaigns
• Assist in fraud detection
• Enable personalized customer experiences
• Facilitate data-driven decision making

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